The 2027 Creator Planner
Fifty-two weeks of pitch ideas. Each week has the biggest marketing moment in Australia and New Zealand, why brands care about it, a creative concept you can film, and the date to pitch it by.
Find the moment
Start with the weeks coming up in the next two to three months, because that's what brands are briefing now. Use the niche buttons to see only the concepts that fit your content.
Pitch by the date
Smaller brands usually plan seasonal content six to eight weeks ahead, and the big retail moments like Black Friday and Christmas ten weeks or more. Each week shows the date to have your pitch sent by.
Send the concept
Put the concept and the opening hook in your pitch email so the brand can picture the video. Send your portfolio with the pitch, and keep your rates for when the brand asks.
Tick a week as pitched and the planner remembers it on this device. When you want every step of pitching, filming and delivering a paid brand deal laid out for you, that is what we do inside The Soft Hustle Method.
The 2027 marketing calendar
Dates marked "usually" haven't been announced for 2027 yet, so check them with the brand or event before you pitch.
The 2027 Creator Planner, The Soft Hustle Method